Executive Management

Answers Research, Inc. boasts a strong executive management team with unparalleled experience in strategic, worldwide market research. We focus on hyper-competitive advanced technology industries, with emphasis in the information technology, computer and telecommunications fields. Our management team's breadth of experience and strong academic excellence aids Answers Research in clearly understanding the challenges faced by advanced technology clients. Our staff's complementary disciplines include marketing, operational, financial, and of course statistical and mathematical roles.

Ron Weidemann, Managing Partner, Client Services
Ron delivers superior service and research products that give our clients a competitive edge. He is acclaimed for his skill in designing, implementing and presenting custom market research studies, notably in the international arena for the Fortune 500. Ron has unique proficiencies in conducting both qualitative and quantitative international marketing research, utilizing a wide spectrum of research methodologies and techniques. His areas of expertise include New Product Development, Opportunity Analysis, Purchase Process, and Pricing research with an emphasis in technology products and services. Ron is a Burke-trained moderator. He serves as a member of the Southern Illinois University Edwardsville MMR Advisory Board and as a guest lecturer at the University of Wisconsin.

Chad Johnson, Managing Partner, Methodology & Statistics
Chad is a leading expert in marketing research whose insights on the processes and products of higher analytics have been nationally presented and published. He has spent more than 15 years applying advanced statistical techniques to inform his clients’ complex business decisions. Chad has extensive experience designing choice models to advise new product development and pricing. His quantitative studies include conjoint, segmentation, structural equation modeling and other multivariate techniques. Notably, Chad has developed custom conjoint analysis simulation software for more robust forecasting. Chad is a frequent AMA speaker and is currently a member of the Southern Illinois University's graduate advisory board. He earned an M.S. in Statistics from Northern Illinois University with an emphasis on general linear models.

Janine Morgan, Senior Methodologist
Janine delivers research products that employ cutting-edge methodologies that advance the critical business insights of the firm’s clients. Her designs creatively apply advanced statistical techniques to quantitative studies, including regression analysis, factor analysis, discriminant analysis and other multivariate techniques. Janine is an integral part of the team that designs new research products and analytical techniques. She has a passion for seeking out new methodologies that will enhance research results and open new pathways of opportunity for our clients. Janine has longtime research experience working with clients in a wide array of industries, from technology to financial services to automotive. She holds an M.S. in Statistics from the University of California, Los Angeles.

Ken Locati, Director Client Services
Since 1986, Ken has been involved in both client and supplier side market research. He has managed over 900 primary market research projects from understanding and refining client objectives methodology design, implementation management, analysis, reporting and follow-up. He is adept at anticipating client needs, and eliciting the information that will assist team members in planning quality questionnaires to achieve actionable results. These day-to-day liaisons are responsible for overall management and delivery of the completed projects. He possesses vast experience in quantitative research management with a specialty in high-technology, software, telecommunications and financial services. He has had direct experience in all phases of research including moderating focus groups, one-on-one interviews and designing and analyzing surveys. Ken holds a B.A. in Business Administration from Washington State University.

Mark Crooks, Senior Research Analyst
As Senior Research Analyst, Mark performs high-level research design, analysis, and reporting for complex projects requiring multivariate statistical analysis. This involves programming web surveys, writing questionnaires and research reports, and making marketing recommendations based on research data. He also supports the research manager in designing new research products and analytical techniques. Mark's experience in primary research for a variety of industries extends back to 1986. He is expert at analyzing market information and has extensive experience in all areas of research, including business development, proposal writing, data collection, project management and final report writing. Mark holds a B.A. in Marketing Research from Oklahoma State University and a minor in Economics.

Ravelle Seay, Senior Market Research Analyst
As Senior Research Analyst, Ravelle performs high-level research design, analysis, and reporting for complex projects requiring multivariate statistical analysis. This involves programming web surveys, writing questionnaires and research reports, and making marketing recommendations based on research data. With dual degrees in Business Management and Economics, and years of custom primary market research experience, Ravelle offers Answers' clients the unique ability to blend complex statistical theories with practical business applications. During her career with IntelliQuest, Millward Brown and the state of Texas, Ravelle successfully managed complex research projects for clients such as IBM, Microsoft, Nortel Networks and H-P. Ravelle was directly involved with the design and application of optimal research methodologies to complex research studies while overseeing the successful execution and delivery of concise actionable research results.