“Answers Research is one of the top three best research firms I have ever worked with in my career life.”

Market Research for Competitive Industries

Since our founding in 1989, Answers Research has completed over 700 major research projects with decision-makers in advanced technology industries. These studies have each been uniquely designed to meet the needs of each particular client. Many of our projects have been international — we regularly complete projects in the Asia Pacific, Europe, and the Americas.

We specialize in market research for hyper competitive industries and believe that this focus adds superior service to our clients. Staying abreast of leading research methods allows us to quickly come up to speed on our clients’ specific research needs. To best serve our customers, we continually develop efficient methodologies that provide actionable results within our clients' strict time constraints.

The company's portfolio has grown to include a complete range of quantitative and qualitative solutions designed to deliver valid, actionable, and timely results. Some of the studies in which we specialize include:

Attitudinal and behavioral research

Choice modeling

Customer satisfaction and loyalty

Focus Groups

In-depth interviewing

Market trials/tracking studies

New product development

Pricing and positioning studies

Psychographic/attitudinal profiling

Purchase process research

Segmentation

User Needs assessment

Unique Methodologies

Answers Research brings an innovative approach to each custom-designed study. The company boasts the development of numerous custom and proprietary techniques and has pioneered new methodologies in partnership with academic institutions including Stanford University.

The company founders strongly believe in sharing ARI's trademarked techniques and regularly visit clients to present new methodologies that will help guide their market strategies into the new millennium. A sample of our techniques includes:

Cluster analysis

Complete Conjoint™

Discrete-choice modeling

Discriminant analysis

Factor analysis

Focus Interviews™

Latent class mixture modeling

Logistical regression

Mind probe

Multidimensional scaling

Mystery shopping

Perceptual mapping

Redlight Greenlight™

Regression

Self-explicated conjoint

Structural equation modeling